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Real Estate

Site Colors

General Tone: both warm and cool tones are equally common

Site Background: white background is standard

Primary Colors

Blue
Gold
Red

Secondary Colors

Black
Blue
Gray

Font Recommends

Use circular geometric sans, rounded display sans or bold serif in the hero paired with sans serif subheadings

Fonts for Headings

Circular Geometric Sans
Rounded Display Sans
Bold Fancy Serif

Fonts for Body

Rounded Display Sans
Standard Sans

Fonts for Nav Links

Rounded Display Sans
Standard Sans

Header Specs

  • Background: most commonly white, can be black if dark theme is requested or transparent depending on the logo
  • Height (pixels): no more than 80px tall
  • Main Elements: logo, primary navigation, icons – contact, search, location, language, etc.
  • Optional Elements: search bar, secondary navigation, phone
  • Sticky (Y/N): use only if specifically requested and if the following criteria apply: header is less than 60px tall or all extra header elements are in a hamburger menu

Header Templates

The following are header and top bar template suggestions based on the components of the templates that match with the research done by site vertical. These are only suggestions, other headers not listed can also be used if the content provided by the customer fits those better.

If you use a certain header from this list, make sure to read its details and setup to see whether or not it should be paired with a top bar. Be mindful not to repeat elements in both a header and top bar combination.

Site Topbar – phone, icons, search [ 2 ]
Components: , ,
Details & Setup
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Site Topbar – phone, icons [ 1 ]
Components: ,
Details & Setup
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Footer Specs

The following are the most common elements found in footers of this site vertical:

  • category list of locations
  • social icons
  • copyright
  • primary menu
  • disclaimers
  • call-to-action
  • logo

Footer Templates

The following are footer template suggestions based on the components of the templates that match with the research done by site vertical. These are only suggestions, other footers not listed can also be used if the content provided by the customer fits those better. Feel free use these as base templates and add/remove or adjust positioning of the elements within them per request of the customer or per their site goal. 

Hero Specs

  • Height: 3/4 to full screen height is standard, however, use hero media to make layout decision
  • Background: image/parallax is most common – other hero options may be used and styled if they are requested
  • Text alignment: left or center are standard – use page layout flow guidelines to change it if hero media better suits a different alignment
  • Call to action (Y/N): any kind of cta is required in the top-fold unless specifically requested not to, or if a wire-frame is being replicated that doesn’t include one or if a clear cta is already somewhere in the top-fold
  • Element Padding: heavier padding (40px-80px) – clear separation between elements

Home Hero Templates

The following homepage hero layouts are only suggestions based on the kinds of hero layouts recorded during design research per vertical.  Ultimately, the media chosen for the hero row background will determine what kind of hero layout will work best. You can also pair the hero with a row separator or create a layout of your choosing that isn't shown here, if the content and media provided by the customer fits it better.

Home Hero – Text Overlay
Components:
Details & Setup
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Home Hero – Split Screen
Components:
Details & Setup
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Home Hero – Rule of Thirds
Components:
Details & Setup
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Post Archive Grid – Sidebar, search, widgets
Components: , , ,
Details & Setup
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Post Archive List – Sidebar, search, widgets
Components: , , ,
Details & Setup
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Other Elements

Relevant Site Templates

The following are site template suggestions for built-in post types like blogs or products based research done by site vertical. These are only suggestions, other templates not listed can also be used or pages/templates can be custom built if the content provided by the customer fits those better. If you use a certain template from this list, make sure to read its details and setup to see how it should be configured and/or modified.

Contact Layout 6 – Multiple Locations
Components: , ,
Details & Setup
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Contact Layout 5 – Single Location
Components: , ,
Details & Setup
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Contact Layout 4 – Multiple Contacts
Components: , ,
Details & Setup
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Contact Layout 3 – Singular Contact
Components: , ,
Details & Setup
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Contact Layout 2 – Leads
Components: ,
Details & Setup
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Contact Layout 1 – Basic
Components: ,
Details & Setup
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Home Hero – Split Screen
Components:
Details & Setup
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Home Hero – Rule of Thirds
Components:
Details & Setup
View Demo
Post Archive Grid – Sidebar, search, widgets
Components: , , ,
Details & Setup
View Demo
Post Archive List – Sidebar, search, widgets
Components: , , ,
Details & Setup
View Demo

Relevant Pre-built Pods

The following are suggestions for pre-built pods layouts. These are only suggestions based on what post types the site verticals commonly have. Other pods layouts not listed can also be used or pods can be custom built if the content provided by the customer requires something not yet made. If you use a certain prebuilt pod from this list, make sure to read its details and setup to see how it should be imported, configured and/or modified.

Custom Property Listings
Details & Setup
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Testimonials
Details & Setup
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Team Members
Details & Setup
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Table of Contents
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    Design Flow by Vertical
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