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SEO Audit for W+M – Website Care

Interpreting Results and Correction Steps

Error Check Specifications How to Fix (Run book) Team to do the Work
Keyword phrases available throughout the contentIf a customer's content (paragraph text) does not include any keywords, flag as an issue.Go to 'Settings' > 'Search Engine Optimization' and update headline and description where needed.Copywriter
Keyword phrases available throughout the contentIf a customer's content (paragraph text) includes a keyword density (keywords / total words) over 2%, flag as an issue.Ignore errorN/A
Keyword in H1Validate customers' primary Keywords selected in wizard are present in H1.Modify the first title on the effected page to update the h1 tag.Copywriter
Pages with duplicate H1Validate customers' do not have duplicate H1 heading.Modify the first title on the effected page to update the h1 tag.Copywriter
Pages without an h1 headingIf a customer's page doesn't have an h1 header, flag as an issue.Modify the first title on the effected page to update the h1 tag. If no title is present add one to the page.Copywriter
Size of HTML on a page is too largeIf HTML size on a customer's page is exceeding 2MB, flag as an issue.Ignore errorN/A
Images without alt attributesIf an image on a customer's page does not have an alt attribute / alt tag, flag as an issue.Click on the image and add or modify the information in the 'Description (ALT Text)' field.Copywriter
Broken external imagesIf a customer's page has a broken external image, flag as an issue.Move to the HTML block containing the image link. Select the broken HTML and remove it.Builder to delete broken image, Copywriter to notify customer
Images too largeIf a customer has an image larger than 100kb, flag as an issueIf possible find the original image file, otherwise download the effected image. Open with photoshop and reduce the photo to be less than 1800px * 1800px and less than 1 mb in file size.Builder
Broken external linksIf a customer's page has a broken external links, flag as an issue.Move to the block containing the link. Select the broken link and remove it.Builder - to remove external link
Broken internal imagesIf a customer's page has a broken internal image, flag as an issue.Attempt to remove and re-add the broken image.Builder
Pages with duplicate meta descriptionsIf a customers' website has duplicate meta descriptions on different pages, flag as an error.Go to 'Settings' > 'Search Engine Optimization' and update headline and description where needed.Copywriter
Keyword in Meta DescriptionIf a customers' website does not have their primary keyword in their meta description, flag as an error.Go to 'Settings' > 'Search Engine Optimization' and update headline and description where needed.Copywriter
Pages without meta descriptionsIf a page on a customers' website does not have meta description, flag as an error.Go to 'Settings' > 'Search Engine Optimization' and update headline and description where needed.Copywriter
Pages with description with non alpha charactersIf a description includes a character that is non-aplha numeric, flag as an error.Go to 'Settings' > 'Search Engine Optimization' and update headline and description where needed. If a description includes a character that is non-aplha numeric remove or replace the character.Copywriter
Pages with inappropriate description tag lengthIf a customers' page description is shorter than 50 characters or longer than 155 characters, the audit should flag as a warning for not following best practices.Go to 'Settings' > 'Search Engine Optimization' and update headline and description where needed.Copywriter
Pages don't have title tagsIf a customers' page doesn't have a title tag, flag as an error.Go to 'Settings' > 'Search Engine Optimization' and update headline and description where needed.Copywriter
Pages with duplicate title tagsIf a customers' page has duplicate title tags, flag as an error.Go to 'Settings' > 'Search Engine Optimization' and update headline and description where needed.Copywriter
Keyword in Title TagIf a customers' title tag does not include one of their keywords, flag as an error or warningGo to 'Settings' > 'Search Engine Optimization' and update headline and description where needed.Copywriter
Pages title tags inappropriate length.Title tag should have between 50-60 charactersGo to 'Settings' > 'Search Engine Optimization' and update headline and description where needed. Title tag should have between 50-60 charactersCopywriter
Page has title tag which has invalid characters"If a customer's title tag has invalid characters, flag as an error. Invalid characters are:
@ # & ^ * ( ) _ + < > \ "" [ ] = / \ \ ? ;"
"Go to 'Settings' > 'Search Engine Optimization' and update headline and description where needed. If a description includes a character that is non-aplha numeric remove or replace the character. Invalid characters are:
@ # & ^ * ( ) _ + < > \ "" [ ] = / \ \ ? ;"
Copywriter
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