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Color Palette

A color palette is a collection of colors chosen to represent the visual identity of a website. It serves as a foundation for designing a cohesive and visually appealing user experience, ensuring consistency across all site elements, from text and buttons to backgrounds and accents.

In web design, the right color palette does more than look good: it communicates brand identity, evokes emotions, and guides user behavior. Whether you're creating a modern, minimalist website or a vibrant, energetic platform, the palette sets the tone and enhances usability. A thoughtful color palette is essential for creating a professional, engaging, and user-friendly design.

For more info on how to properly use colors, please check https://styleguide.wdsgallery.com/color/

Recommended external apps and how to use them

Coolors.co

Coolors.co is a powerful online tool for generating and managing color palettes. It’s designed for designers, developers, and anyone looking to create visually stunning and cohesive designs. Coolors.co offers access to over 10 million pre-selected color schemes.

How to Use Coolors.co for creating Color Palettes

Visit Coolors.co

Click “Start the Generator”. You’ll see an automatically generated palette of five colors.

Customize Colors

Press the spacebar to shuffle new color combinations.

Click on a color to lock it and keep it while shuffling the rest.

Adjust Colors

Use the sliders to tweak hues, saturation, and brightness.

Manually input HEX, RGB, or CMYK codes for precise colors.

Explore Features

You can also upload an image (the logo for example) to generate a palette from its colors.

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You can explore pre-made palettes in the Explore section.

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Save and Share

You can also save your palette by creating a free account.

You can easily download, share, or copy the color codes for use in your web design projects.

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Adobe Color

Adobe Color (https://color.adobe.com/) is an advanced online tool for creating and exploring color palettes, designed especially for professionals in graphic and web design. Integrated with the Adobe Creative Cloud ecosystem, it’s ideal for seamless workflows across design projects.

How to Use Adobe Color

Start Designing

Visit Adobe Color and access the color wheel interface.

Create a Palette

Choose a harmony rule (e.g., complementary, analogous, triadic).

Drag points on the color wheel to adjust the palette dynamically.

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Extract from Images

You can also upload an image (the logo for example) to generate a palette from its colors.

Adjust focus areas to refine the extracted scheme.

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Test Accessibility

Use the built-in contrast checker to ensure text and background colors meet accessibility standards.

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Save and Export

Export as HEX, RGB, or other formats for use in your design projects.

You can save your palette to your Adobe Creative Cloud library if you have an account.

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