Skip to content

Typography

Typography plays a critical role in web design, shaping the visual appeal and readability of your content. It’s more than just choosing fonts: typography defines the structure, hierarchy, and tone of your message. By selecting the right fonts, pairing them effectively, and adhering to design best practices, you can create a cohesive and engaging user experience that aligns with brand identity and ensures accessibility for all users.

Basic Typography Guidelines

Font Choice

Ensure your font choices align with customer website’s branding and are optimized for readability across devices.

Use Google Fonts for a wide range of web-safe and accessible fonts.

Font Pairing

Keep It Simple: Pair no more than two or three fonts to maintain consistency and avoid clutter.

Prioritize Readability: Choose fonts that are legible at all sizes and suitable for both desktop and mobile viewing.

Establish Hierarchy: Use distinct font styles (e.g., bold for headings, regular for body) to create clear visual importance.

Recommended Pairing Types

Serif and Sans Serif: A classic combination for balance and professionalism.

Sans Serif with Script: Adds a touch of creativity while maintaining readability.

Monospace Accents: Useful for specific design contexts like coding or tech-related themes.

You can use Fontpair for great suggestions about pairing complementary fonts.

Industry Standards and Current Trends

Accessibility First: Ensure a minimum contrast ratio of 4.5:1 between text and background for readability. Tools like the WAVE Accessibility Tool or Adobe Color can help check compliance.

Responsive Design: It is recommended to use scalable units like 'em' or 'rem' to ensure text adapts to different screen sizes. You can check Material Design Type Scale to learn more about font scaling.

Web-Safe Fonts: While custom fonts are great for branding, they always include fallback options like Arial, Helvetica, or Times New Roman.

Font Selection Important Rules

Font Do’s

Prioritize Readability: Choose fonts that are easy to read on all devices and sizes.

Match the Brand’s Tone: Align font styles with the website's purpose (e.g., playful fonts for children’s products, professional fonts for corporate sites).

Limit Variations: Stick to two or three font weights to avoid overwhelming users.

Font Dont’s

Avoid overly decorative fonts that compromise readability.

Don’t use too many fonts because it leads to visual inconsistency.

Ensure proper line height and spacing to improve readability and user experience.

Practical Tips

Alignment: Maintain consistent alignment throughout the website (left-aligned text is the most common and readable choice).

Font Sizes: Follow a clear hierarchy with scalable sizes for headings, subheadings, and body text.

Whitespace: Use adequate spacing to enhance readability and reduce visual fatigue.

Font Tools for Designers and Developers

Google Fonts - Free and versatile library of web fonts.

Fontpair - Suggestions for pairing complementary fonts.

WAVE Accessibility Tool - Web-based tool that evaluates websites for accessibility issues.

Adobe Color - Evaluates text and background contrast ratios to ensure readability for all users.

Material Design Type Scale - Great source to learn about font scaling.

Table of Contents
    Video Practices
    Scroll To Top