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Site Colors

General Tone: generally cool tones, or a cool overall palette with a warm color accent (e.g. red accent on a gray palette)

Site Background: most commonly white, sometimes off-white or light beige unless dark theme has been requested

Primary Colors

Blue
Red
Tan
Yellow

Secondary Colors

Black
Blue
Gray

Font Recommends

Use circular geometric sans, condensed sans, a squared sans, bold serif or slab serif in the hero paired with sans serif, condensed or slab subheadings

Fonts for Headings

Circular Geometric Sans
Condensed Sans
Squared Sans
Slab Serif

Fonts for Body

Monospace
Circular Geometric Sans
Standard Sans

Fonts for Nav Links

Monospace
Circular Geometric Sans
Standard Sans

Header Specs

  • Background: most commonly white or off-white/beige based on site background choice or transparent depending on the logo
  • Height (pixels): no more than 150px tall
  • Main Elements: logo, primary navigation
  • Optional Elements: cta button, secondary navigation, search, banner, icons
  • Sticky (Y/N): not common – use only if specifically requested and if the following criteria apply: header is less than 80px tall or all header elements are in a hamburger menu

Header Templates

The following are header and top bar template suggestions based on the components of the templates that match with the research done by site vertical. These are only suggestions, other headers not listed can also be used if the content provided by the customer fits those better.

If you use a certain header from this list, make sure to read its details and setup to see whether or not it should be paired with a top bar. Be mindful not to repeat elements in both a header and top bar combination.

Site Topbar – phone, icons, search [ 2 ]
Components: , ,
Details & Setup
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Site Topbar – phone, icons [ 1 ]
Components: ,
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Footer Specs

The following are the most common elements found in footers of this site vertical:

  • logo
  • primary menu
  • social icons
  • secondary menu
  • disclaimer

Footer Templates

The following are footer template suggestions based on the components of the templates that match with the research done by site vertical. These are only suggestions, other footers not listed can also be used if the content provided by the customer fits those better. Feel free use these as base templates and add/remove or adjust positioning of the elements within them per request of the customer or per their site goal. 

Hero Specs

  • Height: 3/4 screen height is standard – half or full screen height are optional depending on media or build request
  • Background: image/parallax is standard – other hero options may be used and styled if requested as such
  • Text alignment: left is standard – use page layout flow guidelines to change layout if hero media better suits a different alignment
  • Call to action (Y/N): any kind of cta is required in the top-fold unless specifically requested not to, or if a wire-frame is being replicated that doesn’t include one or if a clear cta is already somewhere in the top-fold
  • Element Padding: medium padding (30px-60px) – clear separation between elements

Home Hero Templates

The following homepage hero layouts are only suggestions based on the kinds of hero layouts recorded during design research per vertical.  Ultimately, the media chosen for the hero row background will determine what kind of hero layout will work best. You can also pair the hero with a row separator or create a layout of your choosing that isn't shown here, if the content and media provided by the customer fits it better.

Home Hero – Floating Image
Components:
Details & Setup
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Home Hero – Text Overlay
Components:
Details & Setup
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Home Hero – Split Screen
Components:
Details & Setup
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Home Hero – Rule of Thirds
Components:
Details & Setup
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Other Elements

Relevant Site Templates

The following are site template suggestions for built-in post types like blogs or products based research done by site vertical. These are only suggestions, other templates not listed can also be used or pages/templates can be custom built if the content provided by the customer fits those better. If you use a certain template from this list, make sure to read its details and setup to see how it should be configured and/or modified.

Contact Layout 8 – Info Only
Components: , ,
Details & Setup
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Contact Layout 6 – Multiple Locations
Components: , ,
Details & Setup
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Contact Layout 5 – Single Location
Components: , ,
Details & Setup
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Contact Layout 4 – Multiple Contacts
Components: , ,
Details & Setup
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Contact Layout 3 – Singular Contact
Components: , ,
Details & Setup
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Contact Layout 2 – Leads
Components: ,
Details & Setup
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Contact Layout 1 – Basic
Components: ,
Details & Setup
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Post Archive Grid – Sidebar, search, widgets
Components: , , ,
Details & Setup
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Relevant Pre-built Pods

The following are suggestions for pre-built pods layouts. These are only suggestions based on what post types the site verticals commonly have. Other pods layouts not listed can also be used or pods can be custom built if the content provided by the customer requires something not yet made. If you use a certain prebuilt pod from this list, make sure to read its details and setup to see how it should be imported, configured and/or modified.

Food/Services Menu
Details & Setup
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Testimonials
Details & Setup
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Team Members
Details & Setup
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Table of Contents
    Add a header to begin generating the table of contents
    Design Flow by Vertical
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