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Browser Autoplay Policies

Web browsers are moving towards stricter autoplay policies in order to improve the user experience, minimize incentives to install ad blockers, and reduce data consumption. In general, browsers will now block an autoplaying video or audio from playing.

Each browser operates under its own set of rules but they are all generally the same when it comes to autoplay:

  • Muted autoplay is always allowed
  • Autoplay with sound is NOT allowed unless the user has interacted with the site (click, tap etc.)

In most cases customers will have two options:

  1. Have video autoplay without sound (good for hero/row backgrounds)
  2. Force users to click play allowing the video to play with sound

Specific Browser Documentation

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