Step 5. Page Build Process: Content
Step 5a. Blocks of Paragraph Text
Layouts for Blocks of Text
(1) Short Paragraph & Heading
If you want to center a heading and text in a row it must be: short in character length, be condensed in width so it doesn't stretch from one side of the screen to the other, have larger font size, and have sufficient white-space/padding above and below.
(13) Short Paragraph & Image
If a heading and paragraph is short in character length and can't be broken up, you can place it to the left or right of an image module. Ensure equal padding on top and bottom of the row.
Smart Headings, Photo
(13) Long Paragraph & Image
If a heading and paragraph is long in character length, break it up into two paragraphs and place them each to the left or right of an image module.
Smart Headings, Photo, Text Box
Step 5b. Lists or Distributed Content
Multiple Sentences - Equal character lengths
Use the following layouts if: You can break up a long paragraph into equally distributed sentences OR if content was already distributed into sentences of equal character lengths.
- UABB Info List (Examples)
- UABB Info Box (Examples)
- PowerPack Icon Number List (Examples)
- Custom Callouts w/ Columns (Tutorial)
Reference the Callouts & Creative Modules page for details on the best modules to use for callouts and how to properly use them.
(3) Info List & Image
(4) Custom Column Callouts
(9) Info list with image or icons
(8) Icon list for bulleted items
Multiple Sentences - Unequal character lengths
Use the following layouts if: You can break up a long paragraph into sentences of unequal character length OR if content was already distributed into sentences/small paragraphs, but their character lengths are unequal.