QA Standards

What is a title tag?

A title tag is an HTML element that specifies the title of a web page. A page’s title tag can be displayed as part of the search snippet in a search engine results page (SERP). This element forms the clickable headline for the search result and is important for user experience, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page’s content.

How long should a title tag be?

While Google does not specify a recommended length for title tags, most desktop and mobile browsers are able to display the first 50–60 characters of a title tag. If you keep your titles under 60 characters, research suggests that you can expect about 90% of your titles to display properly in Google search results.

Title Tags must:

• Be related to the page content and/or relevant to the business
• Be updated to a unique title for each page (provided by copywriting)
• Be free of any spelling/grammar errors

• All pages and posts should have a featured image specific to its respective content.
  • Each page should have a unique image

• All media items must have alt text. Check out this guide for more info on the dos and don’ts for Alt tags.

• All steps outlined in the Site Audit should be followed and notated on tickets if the GLH score is under 75

• If the pages and posts have featured images added that are not relevant to the business, points will be deducted. The same standards that apply to images on the site should be applied to featured images.