SEO Audit for W+M – Website Care
Interpreting Results and Correction Steps
| Error | Check Specifications | How to Fix (Run book) | Team to do the Work |
|---|---|---|---|
| Keyword phrases available throughout the content | If a customer's content (paragraph text) does not include any keywords, flag as an issue. | Go to 'Settings' > 'Search Engine Optimization' and update headline and description where needed. | Copywriter |
| Keyword phrases available throughout the content | If a customer's content (paragraph text) includes a keyword density (keywords / total words) over 2%, flag as an issue. | Ignore error | N/A |
| Keyword in H1 | Validate customers' primary Keywords selected in wizard are present in H1. | Modify the first title on the effected page to update the h1 tag. | Copywriter |
| Pages with duplicate H1 | Validate customers' do not have duplicate H1 heading. | Modify the first title on the effected page to update the h1 tag. | Copywriter |
| Pages without an h1 heading | If a customer's page doesn't have an h1 header, flag as an issue. | Modify the first title on the effected page to update the h1 tag. If no title is present add one to the page. | Copywriter |
| Size of HTML on a page is too large | If HTML size on a customer's page is exceeding 2MB, flag as an issue. | Ignore error | N/A |
| Images without alt attributes | If an image on a customer's page does not have an alt attribute / alt tag, flag as an issue. | Click on the image and add or modify the information in the 'Description (ALT Text)' field. | Copywriter |
| Broken external images | If a customer's page has a broken external image, flag as an issue. | Move to the HTML block containing the image link. Select the broken HTML and remove it. | Builder to delete broken image, Copywriter to notify customer |
| Images too large | If a customer has an image larger than 100kb, flag as an issue | If possible find the original image file, otherwise download the effected image. Open with photoshop and reduce the photo to be less than 1800px * 1800px and less than 1 mb in file size. | Builder |
| Broken external links | If a customer's page has a broken external links, flag as an issue. | Move to the block containing the link. Select the broken link and remove it. | Builder - to remove external link |
| Broken internal images | If a customer's page has a broken internal image, flag as an issue. | Attempt to remove and re-add the broken image. | Builder |
| Pages with duplicate meta descriptions | If a customers' website has duplicate meta descriptions on different pages, flag as an error. | Go to 'Settings' > 'Search Engine Optimization' and update headline and description where needed. | Copywriter |
| Keyword in Meta Description | If a customers' website does not have their primary keyword in their meta description, flag as an error. | Go to 'Settings' > 'Search Engine Optimization' and update headline and description where needed. | Copywriter |
| Pages without meta descriptions | If a page on a customers' website does not have meta description, flag as an error. | Go to 'Settings' > 'Search Engine Optimization' and update headline and description where needed. | Copywriter |
| Pages with description with non alpha characters | If a description includes a character that is non-aplha numeric, flag as an error. | Go to 'Settings' > 'Search Engine Optimization' and update headline and description where needed. If a description includes a character that is non-aplha numeric remove or replace the character. | Copywriter |
| Pages with inappropriate description tag length | If a customers' page description is shorter than 50 characters or longer than 155 characters, the audit should flag as a warning for not following best practices. | Go to 'Settings' > 'Search Engine Optimization' and update headline and description where needed. | Copywriter |
| Pages don't have title tags | If a customers' page doesn't have a title tag, flag as an error. | Go to 'Settings' > 'Search Engine Optimization' and update headline and description where needed. | Copywriter |
| Pages with duplicate title tags | If a customers' page has duplicate title tags, flag as an error. | Go to 'Settings' > 'Search Engine Optimization' and update headline and description where needed. | Copywriter |
| Keyword in Title Tag | If a customers' title tag does not include one of their keywords, flag as an error or warning | Go to 'Settings' > 'Search Engine Optimization' and update headline and description where needed. | Copywriter |
| Pages title tags inappropriate length. | Title tag should have between 50-60 characters | Go to 'Settings' > 'Search Engine Optimization' and update headline and description where needed. Title tag should have between 50-60 characters | Copywriter |
| Page has title tag which has invalid characters | "If a customer's title tag has invalid characters, flag as an error. Invalid characters are:
@ # & ^ * ( ) _ + < > \ "" [ ] = / \ \ ? ;" | "Go to 'Settings' > 'Search Engine Optimization' and update headline and description where needed. If a description includes a character that is non-aplha numeric remove or replace the character. Invalid characters are:
@ # & ^ * ( ) _ + < > \ "" [ ] = / \ \ ? ;" | Copywriter |