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QA Standards (Internal Builders)

  • Critical Error = Automatic Fail

Site First Impression - 4 points

Site First Impression - 4 points

(3 points)

Were you able to conclude who the company is and what they do within 5 seconds?

Even the most user-friendly and attractive websites are not successful when they are not achieving the needs of the company. Ask yourself: Do I as a first time visitor of this site get a clear sense of what they offer and who they are upon arrival at the website? Does the design point the visitors in the direction that they want them to go? Is there a clear strategy that is informing your design? If the answer to any of these questions are no, then the design is not at its full potential. 

(1 point)

Did the site score of 75 on Google Lighthouse

Contact Info - 3 points

Contact Info - 3 points

This is where we check the basic business information to ensure the pertinent details and motives for the website have been established and adhered to.

(3 points)

Business Contact Info

Logo - 6 points

Logo - 6 points

This grades the way the logo was utilized in the header area of the website.

(2 points)

Logo - graphic

(2 points)

Logo - text

(2 points)

Logo - general

Navigation - 4 points

Navigation - 4 points

(2 points)

Navigation - Function

(2 points)

Navigation - Style

Header - 6 points

Header - 6 points

This grades the overall style and layout of the header

(3 points)

Header - Layout

(3 points)

Header - Style

Home Hero Section - 11 points

Home Hero Section - 14 points

By best practices a good hero typically has a header, some supporting text, and a call-to-action button (or some kind of next steps). These can be accompanied by an image, video, or illustration that support the mission of the page.

(2 points)

Home Hero - Elements

(3 points)

Home Hero - Layout

(3 points)

Home Hero - Image

(3 points)

Home Hero - Text Styling

(3 points)

Home Hero - Wording

Footer - 3 points

Footer - 3 points

A website footer is found at the bottom of your site pages. It typically includes important information such as a copyright notice, a disclaimer, or a few links to relevant resources

(3 points)

Footer Design and Content

Interior Hero Section - 3 points

Interior Hero Section - 3 points

This grades the overall style and layout of the interior hero area

(3 points)

Interior Hero Section

Typography - 10 points

Typography

Typography - Style

Typography - Paragraph Length

Typography - Paragraph Alignment

Typography - Paragraph Font

Typography - Headings

Typography - Quality of Copy

Site Content - 6 points

Site Content - 6 points

(3 points)

Content - Layout

(3 points)

Content - Consistency

Images, Videos and Icons - 6 points

Images, Videos and Icons - 6 points

(3 points)

Image/Icons/Videos - Quality and Function

(3 points)

Image/Icons - Alignment

Site Functionality - 3 points

Site Functionality - 3 points

This grades the use of modules and plugins on the site

(3 points)

Modules and Plugins

Colors - 5 points

Colors - 5 points

This grades the use of color on the website

(5 points)

Color

Buttons and Links - 5 points

Buttons and Links - 5 points

(3 points)

Buttons and Links - Style

(2 points)

Buttons and Links - Functionality

Forms and SEO - 4 points

Forms and SEO - 4 points

(3 points)

Contact Forms

(1 point)

SEO

Customer Provided Content - 3 points

Content - 3 points

(3 points)

Necessary Content Missing or content added incorrectly

Mobile - 360px - 7 points

Mobile - 360px - 7 points

This grades the overall style and layout of the header, nav, and hero on the mobile site.

(3 points)

Mobile Header, Nav and Hero

(3 points)

Mobile Page Content

(1 points)

Mobile Footer

Tablet - 768px - 7 points

Tablet - 768px - 7 points

(3 points)

Tablet Header, Nav and Hero

(3 points)

Tablet Page Content

(1 points)

Tablet Footer

Laptop - 1366px - 4 points

Laptop - 1366px - 4 points

(3 points)

Laptop Header, Nav and Hero

(1 points)

Laptop Page Content

Customer WOW Factor

Customer WOW Factor

How would you rate the site?

This is a more subjective grade that expresses the overall impression of the website from the perspective of the customer. It is not scored, but used as a way to categorize the quality of the site.

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