Headings missing where they are needed

• Any section with more than one sentence or contains a paragraph with multiple lines should contain a heading. There are very few exceptions to this rule.

Example:

This site has a clear statement “Ready to explore our unique collection?” that is meant to draw your attention, and be a headline. Then the sub text below is meant to support the initial headline. Thus, the first line should stand out from the rest of the text.

Instead, create a heading and enlarge the text, ensuring you differentiate the first line in some way. You don’t always have to adjust the font family and font weight, although that can be helpful.