Images, videos or icons not relevant to corresponding headings or text

• The images and icons chosen should be relevant to the content of the headings or text they correspond with.

Example: In this instance, weight loss images were chosen for text discussing Botox and Cosmetic injectables. These are not relevant to the subject matter.

• If you add images as captions below an image, they should be directly related to the image.

Example: This layout would have been acceptable if the 3 images were related to the text below them, but they were not.