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- Hero text is long and/or could be simplified to remove repetition, redundancy, or unnecessary information
- Example:
- If a business has a long list of services, pick an overarching description of the services or the main services (do not list all services in the hero section)
- Hero text does not adequately describe key features or functions of the business/organization
- Logo and/or text from the logo (tagline, business name, etc.) was added to the hero section without justification
- Hero text, customer-provided content, or CTA missing when it was requested in the DCT or used in a reference site
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