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CTA text or destination not related to the text preceding it

By jcullen | August 24, 2023
  • Relative text, and following CTA must coincide.
    • EX: If a paragraph is clearly containing the business or scheduling an appointment, it should be followed by a CTA that links to Contact/Booking page, not an about/home page, unless specifically requested.

Example: In this instance, the CTA button was not related to the text above it.

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