Copy of QA Standards Old

Google Lighthouse

The test was not run

Ran, passed, issues with notations

Ran, failed, issues with notations

Business Contact Info

Contact info or business name on website conflicts with intake form

Address in wrong or inconsistent format

Phone number in wrong or inconsistent format

Email address in wrong or inconsistent format

Hours of operation are wrong or in an inconsistent format

Map goes to incorrect location

Business name is misspelled or spelled differently throughout site

DCT

DCT contained clear instructions that were not followed

Customer provided content was altered in a way that was not requested

Page content clearly requested in DCT missing

Customer provided content was altered in a way that was NOT requested

Footer contains missing elements called for in Intake Form

Header contains missing elements called for in Intake Form

Specific hero image requested in DCT not used without justification

Header

Header is too tall

Header elements not aligned, stacked awkwardly, or arranged poorly

Phone icon used by itself, without a visible phone number

Site language flag is not accurate

Logo

This section evaluates the way the logo was utilized in the header area of the website.

Logo contains background different from rest of header

Logo graphic, text or both have poor color contrast against background

Logo should have been cropped from background but wasn't

Logo tagline should have been cropped from logo and added elsewhere

Logo graphic is blurry

Logo is too big or too small

Logo text too small or too large

Logo or logo text was not positioned or utilized properly based on its design

Logo text added but not necessary

Logo text was necessary but not added

Navigation

Anchor link goes to incorrect section

Anchor link was used in navigation menu, but was not necessary

Navigation links go to incorrect page

Navigation link missing from menu or in wrong order

Hover/active in nav menu has poor contrast or inappropriate coloring

Sub-navigation alignment or spacing is off or inconsistent

One or more page titles are incorrect in nav menu

Hero Section

CTA or hero text missing without reason

Incorrect layout based on the selected hero image

Text or logo repeats in both the hero and header

Hero text is too small or doesn't stand out

Footer

Footer navigation guidelines not followed

Static map added when it shouldn't have been

Images/Icons

Image, graphics, or icons is too blurry

Image has too much overlay or not enough

Images don't click to enlarge in a gallery

Images when clicked to enlarge are same size or smaller than thumbnail

Icons not aligned properly with corresponding text

Images or icons not relevant to corresponding headings or text

Image or icons not relevant to business or industry

More relevant images were available but not utilized

Content - Layout

DCT

All instructions from DCT were followed

DCT contained clear instructions that were not followed

Customer provided content was altered in a way that was not requested

Page content clearly requested in DCT missing

Content clearly requested in DCT to NOT be on site is present

Footer contains missing elements called for in Intake Form

Header contains missing elements called for in Intake Form

Specific hero image requested in DCT not used without justification

Content - Consistency

Site Content Arrangement

Content - Layout

Incorrect or unnecessary use of row/heading/paragraph separators

Too much content over background image

Insufficient margin or padding within container or between elements

Content not distributed evenly among columns, elements misaligned

Overlapping content

Content - Consistency

Content or column width not consistent between rows or within single row

Columns with unequal heights within same row

Margin and padding used inconsistently throughout site with unequal heights within same row

Content alignment inconsistent within a container or row

Style or layout of interior pages not consistent from page to page

Color

Colors

Color not appropriate for industry, BPQ, or customer preference

Too many different colors used in a single area or container

Text, containers, or any elements in the content area have poor color contrast

Buttons and Links - Destination

Buttons, text, or any element links to wrong destination or is broken

External links don't open in a new tab

URLs or other text on page not linked that should be

URLs or other text on page linked that should not be

Full URL written out when it should have been a button or text

Buttons and Links - Style

Too many different buttons styles

Hyperlink not styled appropriately to stand out as a link

Hover/active on CTA button has poor contrast or inappropriate coloring

CTA button or Hover/active has poor color contrast or inappropriate color

Buttons and Links - Placement

Unnecessary or out of place CTA

CTA or buttons with same label have different functions

CTA text or destination not related to the text preceding it

Contact Forms

Contact information and/or gravity form is missing heading

Forms fields have inconsistent formatting

Requested fields are not present

Incorrect field types used

Field is marked as Required when it shouldn't be

Field not marked as Required when it should be

Form fields text color or background color styled poorly or are hard to read

Phone number field is in the wrong format

Thank you message has alignment or style issues

Thank you message written from incorrect point of view

Headings

Incorrect or inappropriate words emphasized within headline

Heading contains unnecessary details or repetitive information

One or more paragraphs are missing headings where they are needed

Headings not aligned consistently and/or appropriately

Headings not placed in an appropriate place, or is not needed at all

Heading was incorrect, duplicated, or placed over the wrong section or paragraph

Text Formatting

Long paragraphs are centered

Paragraphs are not aligned between rows

Line height to wide or too narrow

Two column paragraph layout not clear where to start reading

Text line length too long or too short

Poor text formatting including widows, orphans, or inappropriate line breaks

Body font size is too small

No line breaks between paragraphs and/or no images to break up the monotony

Too much text written in all caps

Copy Errors

Text contains a spelling error

Text contains a grammar, punctuation or spacing error

Text uses non-American words or phrases (USA sites only)

Text contains offensive language

Text misrepresents product, service, or intent of website

Copy written from incorrect point of view

CTA button text does not follow CTA guidelines

Regional spelling is incorrect

Copy Design Errors

Incorrect font choice based on BPQ, industry, or customer preference

Inappropriate use of script font

Text is too small, too large, or features inappropriate styling

Text has poor color contrast or inappropriate coloring

Responsive View

Elements showing in responsive view that should be hidden

Elements disappear in responsive view that should be showing

Order of content within responsive header is arranged incorrectly

Content within responsive header is aligned or sized inconsistently or incorrectly

Content is aligned, sized or formatted inconsistently or incorrectly in responsive view

Text is being cut off or single words dropping to second line in responsive view

Columns too narrow in responsive view

Text or other content aligned inconsistently in responsive view

Columns or rows have too much or too little padding/margin in responsive view

Responsive Footer elements not aligned consistently

Large gaps between elements in responsive footer

WP Dashboard

Nickname needs to be adjusted to the Site Name

Time Zone needs to be adjusted to customers location

Hello World Post is not deleted

Post Comments are not turned off

Admin email was not updated to the business email provided in the DCT

Dates not adjusted to the proper format (m/d/y)

Gravity Forms

Honeypot is not enabled

Subject line is not unique

From email is not adjusted to donotreply@

Subject line is unique, but it is awkwardly worded

Customizer Settings

Site ID and tagline are not set

Correct CSS Template is not in place

Themer Layouts

Header and footer are not active

Blog and shop layouts are not added or are not assigned correctly

Beaver Builder

Multiple rows and/or modules for device breakpoints ARE present (Check Header, Footer, and Home Page)

Modules are set to display never (Check Header, Footer, and Home Page)

(Home Page) Modules have been used in place of post type alternatives

SEO - back end

Title tags are NOT updated and/or DO NOT utilize snippet options

Featured images are NOT in place for all pages and posts

Alt tags have NOT been added to all media

Everything that could be performed to optimize GLH score has NOT been completed

Featured image is not relevant to the business

Woo Settings

Store address is incorrect

Store endpoint pages have not been added and assigned

Correct modules/shortcodes have not been used on their respective pages

Functionality

Plugins used have not been set up correctly and do not work as intended for the end goal of the site

Store/Premium Specific Call outs

Products page leaves empty spaces in rows and has additional products on next page

Unnecessary product spacing or pagination issue

Gallery rows with unequal number of images

No way to input different billing address from shipping address

Variable products not set up correctly

Product functionality not set up correctly

Improper elements or poorly formatted product or post page/themer layout

Plugins used are incorrect selection for customer goals

Plugins not approved and/or 1-time use plugins have not been removed

Customer WOW Factor

How would you rate the site?

This is a more subjective grade that expresses the overall impression of the website from the perspective of the customer. It is not scored, but used as a way to categorize the quality of the site.

5 - Wow!

4 - Above Average

3 - Average, could be improved

2 - Below Average - Dull and lacking creativity - needs full polish

1 - Poor - Unacceptable. Will require complete redesign.