The call-to-action (CTA) in the hero section is the element that drives user interaction. It should be eye-catching, action-oriented, and aligned with your business goals. Here are the best practices for designing an effective CTA in the hero section:

Font Style

Bold and readable

The CTA font should be bold and clear to ensure it stands out. Sans-serif fonts are a popular choice for their clean and modern look.

Consistency with other elements

Use a font style that matches or complements the headline and subheadline but adds enough distinction to draw attention.

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Font Size

Readable but not overwhelming

The CTA font should be large enough to grab attention, typically between 16px to 20px. Ensure the text scales appropriately on smaller screens, so it remains easily tappable on mobile devices.

Button size matters

The CTA button should have enough padding (around 10px to 20px) to make it look clickable and inviting without being too large.

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Font Color

Contrasting color

The CTA text should be in a color that contrasts with both the button color and the hero background. This ensures maximum readability and impact.

Action-oriented color scheme

Consider using bright, attention-grabbing colors (e.g., orange, red, or bright blue) for the CTA text and background, as long as they complement the overall design.

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Placement

Position below the subheadline

The CTA should be placed immediately below the subheadline for a natural flow. This proximity encourages users to take the next step after reading the value proposition.

Prominent and obvious

Make sure the CTA is not buried or overshadowed by other elements. It should have a clear and distinct placement within the hero section.

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Button Design

High contrast for visibility

The CTA button color should contrast sharply with the background of the hero image or section, ensuring it stands out. Bright, bold colors work well here.

One primary CTA

Stick to a single, clear CTA in the hero section. Multiple CTAs can dilute the focus and confuse users. If a secondary CTA is needed, use a more subtle design (e.g., outline button).

Rounded corners or sharp edges

Depending on your brand’s style, use rounded corners for a friendly, modern feel or sharp edges for a more professional look.

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Hover Effects

Subtle hover interactions

Add a hover effect (like a color change or shadow) to indicate interactivity. Ensure the effect enhances usability without being distracting.

Consistent with the design

Ensure the hover effect matches the overall aesthetic of the hero section and the website.

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Whitespace Around the CTA

Breathing room

Give the CTA enough space to stand out. Avoid cluttering the button with other elements, and make sure it has adequate whitespace around it for visual separation.