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- Give anyone who is ready to go a really clear, easy path forward to get started working with you by creating an effective hero CTA.
- Must be prominent and bold so it’s obvious where they need to click next.
- Must be worded so its actionable and specific.
- Clearly communicates the action the user needs to take.
- Uses strong, actionable language that prompts the user to act.
- Stands out visually with a contrasting color and prominent placement.
- Creates a sense of urgency or exclusivity.
- Directly related to the user’s needs or the content of the page.
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