Color not appropriate for industry, BPQ, or customer preference
- Color is inconsistent with the color palette associated with the industry when Designer Discretion was given
- Is inconsistent with the Business Personality Quiz (when the BBQ was completed and Design Discretion was chosen)
- The customer provided color instructions or specific color hex codes, images, or notes, but they were not implemented on the site
Example: In this instance, the customer specifically asked for the mint green color, which should be considered the primary color on the site. The chosen secondary color should be the accent color used throughout the site. Instead, these were reversed.