Abandoned Cart

We download, install and activate the plugin based on the customer’s request to enable this feature.

Plugin Details

cart

With the average shopping cart abandonment rate as high as 70%, Abandoned Cart Plugin helps you recover those carts from your WooCommerce shop. It works in the background, sending email notifications to your guests customers & logged-in customers, reminding them about their abandoned orders. 70% abandonment rate means that out of 100 potential customers, more than 70 of them are leaving without transacting on the store. Email Remarketing has proven to recover on average between 20-25% of abandoned shopping carts. As a result, with this plugin you will start recovering at least 30% or more of your lost sales.

Application

The Abandoned Cart plugin enables you to create automatic & well-timed email reminders to be sent to your customers who have added your products to their cart, but did not complete the order. 

Abandoned Cart Lite plugin enables to do the following things:

  1. Allow your customers to recover their abandoned carts in a single click.
  2. Identify the Abandoned Orders information, including the products that were abandoned.
  3. The plugin now captures abandoned guest carts. A guest user’s cart will be captured on the Checkout page, if it is abandoned after entering the email address.
  4. Track abandoned orders value v/s recovered orders value.
  5. Admin is notified by email when an order is recovered.
  6. Works off-the-shelf as it comes with 1 default email template.
  7. Create unlimited email templates to be sent at intervals that you set – Intervals start from 1 hour after cart is abandoned.
  8. Add custom variables like Customer First Name, Customer Last name, Customer full name, Cart Link & Product Cart Information in the email template.
  9. Copy HTML from anywhere & create templates using the powerful Rich Text Editor.
  10. Automatically stops email notifications when a customer makes a purchase or uses the cart recovery link.

Installation

Additional Setup Requirements: n/a


1. Download and install/activate the plugin
2. Make sure the plugin is active
3. Go to dashboard > WooCommerce > Abandoned Carts

Configuration

General Settings

Go to Settings > General Settings

  1. Cart abandoned cut-off time – This is the cut-off time set for logged-in users, guest users and visitors after which the cart will get abandoned if the order is not placed. The carts will be captured for all types of users after X minutes on cart abandonment. The default cart abandoned cut-off time is set to 10 minutes.
  2. Email admin On Order Recovery – This setting is the most vital of all as it helps admin to keep track of number of recovered carts. A notification will be received by the admin once an abandoned order is successfully placed. Hence for the admin to receive the email for order recovery, this setting has to be enabled by ticking the checkbox. The default setting for this is unchecked. You need to tick the checkbox to enable this setting.
  3. Start tracking from Cart Page – There is a provision to start tracking of abandoned product or carts if customer does not visit the Checkout page. The carts are tracked even when the customer does not enter any of his personal details on Checkout like Name or Email address. So it means that once this setting is enabled, the tracking will begin from the time the visitor adds products to the cart and visits the Cart page. This setting is enabled by default. But if this setting is unchecked, carts will not be tracked if visitor does not reach the Checkout page or refuses to enter customer details on the Checkout page.

Email Sending Settings

Go to Settings -> Email Sending Settings. These are settings for abandoned cart recovery emails which are sent to the customers.

  • ‘From’ Name – When reminder email is sent to the customer, the ‘From’ Name of the email is the name from whom the email has been sent to the customer. The name in ‘From’ Name field is set to admin by default and can be changed to any other name while assigning the template.
  • ‘From’ Address – This field represents the email address you want the email to go from, to the customer on cart abandonment. The abandoned cart reminder emails are sent from the admin’s email address by default and can be changed to a different email address while assigning the template.
  • Send Reply Emails to – Here an email address has to be entered to whom the reply emails of the customer will be sent to. This again is admin’s email address by default and can be changed if required.

In order to locate the admin’s email address, go to General Settings option under Settings menu.


Email Templates Tab

There is one default email template pre-added in Abandoned Cart Lite for WooCommerce plugin named as Initial.

  1. Template Name: You need to give a name to this template which is written in this field. This name will be displayed on the Email templates listing page to identify the templates by its name. The default template name is Initial.
  2. Subject: Here this is the subject of the reminder email which is by default WordPress: Did you have checkout trouble? The word WordPress is the site title name, so the subject includes <site_title_name>: Did you have checkout trouble? You can change this subject as required and also personalise it by adding a mergecode to the subject. For instance, you can write Hi {{customer.firstname}}!! You left {{products.cart}} in your cart to the Subject Line. This will be displayed as Hi John!! You left Protein Bread in your cart in the Subject Line. It is vital to have a good subject line in order to make the lost customer feel like opening the email in the first place, so as to make them proceed towards completing the transaction.
  3. Email Body: Now here you can write the email contents which gives details of the abandoned cart. It first addresses the customer with full name, then displays the date when cart was abandoned and provides cart details as shown in the above image. The AC button shown on the right end of displayed options, gives you a list of mergecodes that can be used in the email body.
  4. Use WooCommerce Template Style: Here there are 2 options, either you can select the default WooCommerce Template Style by ticking the checkbox or choose not to by keeping it blank. The template styling is taken from the WooCommerce setting and you can make changes to this design and styling from the WooCommerce -> Settings -> Emails menu.
  5. Email Template Header text: This is the blue area on the template which is the Header and whatever you type in this field will appear on the header as shown in the above image.  By default this is set to Abandoned Cart Email Template which is only applicable when the Use WooCommerce Template Style is checked.
  6. Send this email: Here you can select the time in hours or days from the drop-down for this template. This means after the cart is abandoned, the reminder email will be sent to customer after the time that is specified in this field. Hence for the default email template, the email will be sent 1 hour after the cart is abandoned.
  7. Send a test email to: You can enter the email address here for receiving test email of this template. Thus before sending the abandoned cart reminder email to the customer, you can verify and confirm the contents of the email using this setting.

Once all the changes are made on the Edit Email Template page, you need to click on Update Changes button to save all the changes made to it.

What are Merge Codes?
Merge codes are user specific information which is used in email templates to insert personalised information when sending an email. Each merge code represents a piece of information that will be retrieved from your database and merge into the template when you send cart reminder emails. A typical merge code for Customer Full Name would look like {{customer.fullname}} etc. which when added in the reminder email would fetch the full name of the customer and replace it in place of the merge code.


Abandoned Orders Tab

Abandoned Orders tab displays the list of all abandoned orders which have remained in the cart for the time higher than the Cart abandoned cut-off time setting.

Abandoned Orders List page

Abandoned Orders page has the following parameters displayed as shown in the above screenshot:

  1. Order Id
  2. Customer Email address
  3. Customer Name
  4. Order Total
  5. Abandoned Date & Time
  6. Status of Cart

Recovered Orders Tab

You will be able to have a glance at the number of abandoned carts versus recovered carts and its details under Recovered Orders tab. ou will find all the recovered orders listed under this tab which were recovered by sending abandoned cart reminder emails to lost customers to encourage them to complete their transaction.


Product Report Tab

The Product Reporttab provides a gist of all abandoned and recovered products at a glance. You can have a complete report on the number of times the particular product was abandoned and recovered which can help you decide on which product is doing well and one which is not.

Contents

Application Installation Steps Configuration

Resources

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