Know your target audience: Write blog posts that speak about something related to business,offerings or key products or services.
Tone & Language: Usage of a conversational tone that resonates with the audience.
The title should be clear, catchy, and informative.
Include relevant keywords utilized within the website.
Avoid overly long titles(50-60 characters).
Value-driven: The content should be informative, useful, and relevant.
Appropriate length: Aim for maximum 800-1200 words to ensure the content is crisp and relevant.
Keywords: Use keywords strategically in your title, headers, and throughout the content. Avoid keyword stuffing.
Meta Description: Write a compelling meta description (100-143 characters) that encourages clicks from search engines.
Internal(Hyperlink) Links: Link to other relevant posts or pages on your website.
Introduction: Capture attention with a compelling hook, introduce the topic, and explain why it matters to the reader.
Main Body: Break down the topic into digestible sections. Use subheadings and bullets for easy scanning.
Conclusion: Summarize the key points, and include a call-to-action (CTA), such as prompting readers to comment, share the post, or contact your business for more information.
Always include a clear CTA that guides readers to the next step (e.g., subscribing to the newsletter, checking out your services, or purchasing a product).
Ensure the CTA aligns with business goals and services.
Ensure the blog post is mobile-friendly as a significant portion of users will access it via smartphones or tablets.
Keep formatting clean, with images optimized for smaller screens.
Include relevant images
Optimize all visuals for quality, loading speed, and proper sizing
Use captions and maintain consistent branded visuals
Implement thorough proofreading and fact-checking processes
Follow a consistent style guide (AP, Chicago, etc.)
Use alt text for all images
Maintain proper heading hierarchy (H1, H2, H3)
Ensure sufficient color contrast
Make content screen-reader friendly